By Mu Vitet
KOTA KINABALU: A tourism player has urged the authorities to take firm action against the growing number of illegal and unregulated stand-up paddle (SUP) and water sport activities at Tanjung Aru First Beach.
There are more than 30 illegal operators conducting SUP activities in the public area of the beach.
Despite enforcement officers from Kota Kinabalu City Hall (KKCH) seizing the paddleboards, they have been unable to deter the illegal business.
The source, who requested anonymity, said numerous individuals and groups have been operating without valid licences, setting up makeshift tents as changing rooms, and selling or renting equipment directly on the beach.
“Some even leave their boats and gear on the park’s grass, which is clearly against KKCH park regulations,” the source said.
They added that many operators do not possess the required business or tourism licences, raising concerns over safety and fairness.
“There are reports of foreign nationals, including from China and Sarawak, illegal immigrants, and even child labour being involved.
“This is not just a licensing issue but also one of ethics and public safety,” the source revealed.
Several tourists have reportedly been harassed, overcharged, or cheated.
There have also been disputes and fights when rental items such as paddles went missing.
According to the source, illegal operators undercut licensed businesses by offering rates far below approved prices, causing unfair competition for legitimate operators who have complied with the law for years.
“Even licensed operators should not be allowed to sell or promote services directly to guests at the beach.
“All bookings and payments must go through proper counters, such as those at the Tanjung Aru Eco Development (TAED) area or the Korean restaurant section,” they said.
“City Hall must intensify enforcement and conduct regular monitoring before the situation worsens,” the source added.
Tanjung Aru First Beach is one of Kota Kinabalu’s most visited attractions, drawing busloads of tourists daily to witness its breathtaking sunset over the horizon.
